Pottery Barn Launches Augmented Reality App

Williams-Sonoma's e-commerce revenues grew to almost 52% of total revenues in its fourth quarter 2016. Now the company is setting its sights on investing in the digital customer experience.

Marta Benson has served as EVP, Pottery Barn Merchandising and Visual Merchandising, since 2015, and from 2011 to 2015, she served as SVP, Business Development. Marta spearheaded Williams-Sonoma, Inc.’s acquisition of Portland-based lighting and house-parts brand Rejuvenation in 2011, and led its integration and growth strategy for four years. Additionally, she conceptualized the internal start-up of Mark and Graham, the company’s high growth personalized gift business, which launched in November 2012. Prior to joining WSI in 2011, Marta served as CEO of Gumps.

Jennifer Kellor has served as EVP, Pottery Barn Kids and PBteen Merchandising and Visual Merchandising, since 2016. From 2011 to 2016, she served as SVP, General Merchandise Manager for Pottery Barn Kids, and from 2010 to 2011, she served in a similar role for PBteen. From 1997 to 2010, Jennifer held various positions in the Pottery Barn Brands organization.