Sponsored Blog & Article Specs
Title: Max 70 characters, including spaces (approx. 2 lines)
Summary text: Max 65 characters, including spaces (approx. 1 line). To appear alongside the teaser image and headline links on all site landing pages and search results screens.
Body text: Max 800 words (additional word count is at the discretion of the editor), submitted in plain text in a Word document.
Teaser image: 920 x 517 pixels, JPG or PNG format. To appear alongside the headline link and summary text on-site landing pages and search results screens. Specs below.
Hero image: 1,300 x 400 pixels, JPG or PNG format. To appear at the top of the article.
Author information (blogs only): Name, title, headshot, biography (max 75 words), and generic email address.
Optional: Sponsored 300x250 and 728x90 ads (Website Ad Specs). Ads should link to their website.
Blog Series Set-up Requirements
(Required if a Sponsored Blog is part of a new recurring series)
Blog Series title: Max 40 characters.
Sponsor name as it should appear on all blog posts.
Blog series logo/icon with URL linking to sponsor website.
Blog Series hero image: 1,300 x 400 pixels, JPG or PNG format. To appear on the Blog Series landing page.
See also:
- Examples of Sponsored Blogs and Blog Series
- Website Image Specs for more information and examples on image requirements.
Article Editorial Guidelines
Sponsored Viewpoint Blogs are intended to promote the thought leadership of the sponsor and should be of use to the brand’s readership. Blogs cannot attack or undermine competition in any way. A good way to approach a blog is to answer “What’s in it for the brand’s audience?”
It is essential that the content be kept as non-commercial/self-promotional as possible. Concentrate on trying to enlighten readers about the topic, demonstrating thought leadership rather than selling a service or product.
Our writing style is a standard professional, business-to-business voice. The benefit(s) of reading your article must be clearly stated within the first two or three paragraphs. Define all acronyms on the first reference. Attribute all quotes; include a person’s name, title, and company. Writing style should focus on a compelling topic of educational value for the brand’s audience (i.e., grocery retail, convenience retail, private label executives, etc.).