Website & Newsletter Digital Advertising Specs

1/2/2020

Website Ad Specs
Display Ads
728 x 90 pixel leaderboard ad
300 x 250 pixel medium rectangle ad
160 x 600 pixel skyscraper (only available on Canadian Healthcare Network and Profession Sante)
300 x 600 pixel half page ad (only available on Canadian Healthcare Network and Profession Sante)
Submit a 320 x 50 pixel mobile leaderboard ad with any of the above ad sizes.
Accepted file formats: JPG, PNG, GIF, third-party tag, or HTML5 file.
Resolution: 72ppi
Max file size: 150K (animated GIF files must not exceed 10 seconds in length, and there are no limits on looping)
Click-through URL: Third-party impression and click trackers are permitted. If submitting a third-party tag, please ensure that the impression and click trackers are included in the script. Must use secure URLs (i.e., https).

Prestitial Ads
600 x 450 pixel ad
Accepted file formats: JPG, PNG, GIF.
Resolution: 72ppi
Max file size: 150K (animated GIF files must not exceed 10 seconds in length)
Click-through URL: Third-party impression and click trackers are permitted.
Prestitial ads will only be displayed to each user once per day.

Expandable Ads
300 x 250 Expandable:
- 300 x 250 pixel ad (collapsed)
- 300 x 500 pixel ad (expanded)
- 320 x 50 pixel ad (for mobile devices)
728 x 90 Expandable:
- 728 x 90 pixel ad (collapsed)
- 728 x 360 pixel ad (expanded)
- 320 x 50 pixel ad (for mobile devices)
Accepted file formats: JPG, PNG, GIF
Resolution: 72ppi
Max file size: 150K (animated GIF files must not exceed 10 seconds in length, and there are no limits on looping)
Click-through URL: The collapsed and expanded ad share one click-through link.
The 728 x 90 and 728 x 360 sizes share one click-through link.

The ads expand when a user hovers over the collapsed creative. Expandable ads only appear on desktop devices.
Click here for a demo of the expanding ads

Website Ad Sizes

300 x 250 pixel rectangle (also submit a 320 x 50 banner for display on mobile devices)

300 x 250 pixel rectangle (also submit a 320 x 50 banner for display on mobile devices)
728 x 90 pixel banner (also submit a 320 x 50 banner for display on mobile devices)

728 x 90 pixel banner (also submit a 320 x 50 banner for display on mobile devices)
300 x 250 pixel rectangle, when expanded (also submit a 320 x 50 banner for display on mobile devices)

300 x 250 pixel rectangle, when expanded (also submit a 320 x 50 banner for display on mobile devices)
728 x 90 pixel banner, when expanded (also submit a 300 x 250 banner for display on mobile devices)

728 x 90 pixel banner, when expanded (also submit a 300 x 250 banner for display on mobile devices)

Newsletter Ad Specs
Display Ads
300 x 250 pixel medium rectangle ad
728 x 90 pixel leaderboard ad
600 x 100 pixel leaderboard ad (only available on Chain Store Age and Drug Store News)
730 x 325 pixel wedge ad (only available on Canadian Healthcare Network and Profession Sante)
Accepted file formats: JPG, PNG, GIF. Desktop versions of Outlook 2007-2019 do not support animated GIF images.
Resolution: 72ppi
Max file size: 100K
Click-through URL: Third-party click and impression trackers are allowed. Link shortening and redirecting (e.g., bit.ly, ow.ly) are not permitted.

Native/Text Ad Specs
Image: 300 x 300 pixels
Accepted file formats: JPG, PNG, GIF. Desktop versions of Outlook 2007-2019 do not support animated GIF images.
Resolution: 72ppi
Max file size: 100K
Headline copy: Max 49 characters, including spaces
Body copy: Max 200 characters, including spaces
Click-through URL: Third-party click and impression trackers are allowed. Link shortening and redirecting (e.g., bit.ly, ow.ly) are not permitted.
All content is subject to change to ensure email deliverability.